The EU has made it easier and safer for European consumers to shop online no matter where they are in the EU. To realise the full potential of eCommerce, the EU has worked on:

• the revised Payment Services Directive and new rules on cross-border parcel delivery services that are already in force;
• new rules to stop unjustified geo-blocking;
• revised consumer protection rules that will enter into force in 2020;
• new VAT rules for online sales of goods and services that will enter into force in 2021