Fake It to Make It also puts the player in the role of the creator of fake news, trying to make money from advertisers by setting up a site, copying news stories and re-posting them, creating fake social media accounts and generating interest by choosing users and groups to target with social media messages. It provides a running tally of how much attention your website has gotten and how much money you’ve made. You quickly get a sense of what questionably-ethical strategies work best – it’s amazing how low you can sink, how quickly, to start winning!